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Description:

B2B SaaS founders entered 2020 riding a wave of the longest economic expansion in US history. Valuations increased to new highs, funding rounds continued getting larger at each stage, and forecasts went up and to the right. But then, March hit.

Quickly, and seemingly out of nowhere, headlines became dominated by apocalyptic predictions of death, record levels of unemployment, shocking economic forecasts of GDP contraction, historic mass layoffs and furloughs, and unprecedented multi-trillion dollar economic stimulus packages. For founders, every instinct began screaming to cut costs and hunker down.

But should B2B SaaS founders cut their organizations right now? By analyzing a few key events and evaluating the evidence in the market today, founders can develop a strategy for growing during this crisis. Not only is growth cheaper for most B2B SaaS firms against the backdrop of economic meltdown, but - with the majority of firms following a hunker-down instinct - a growing B2B SaaS firm will compare very favorably against a landscape of stale and stagnant competitors.