IDEAinstitute

Turn your fuzzy idea to a repeatable and scalable business.

IDEAinstitute is a 6-session series hands-on journey into the startup development process. Drawing on methods used by the world's top startup incubator programs, participants will take their startup from fuzzy idea to a repeatable and scalable business.

Registration for this course is $350. Register now. Space is limited so act fast!

Program Details

  • Program Structure

    This 6-session series will be a hands-on journey into the startup development process. Drawing on methods used by the world's top start-up incubator programs, participants will take their startup from fuzzy idea to a repeatable and scalable business. They will generate a compelling business model and validate that model through real customer contact. First time starting a business that is designed to grow quickly? This is the class for you.

  • Curriculum & Dates

    Week 1: October 29th, 6-8pm – The Bright Idea
    What makes for a great startup idea? Many founders fail because they either rush through the ideation process, choosing to go after fads or create companies that don't generate value for customers. In this session, we will discuss how successful entrepreneurs identify promising opportunities and formulate ideas that tackle real and pressing problems.

    Week 2: November 5th, 6-8pm – Finding your Customer
    Successful startups are built to 'wow' a well defined set of customers. Trying to be all things to all people or targeting the wrong customer segment can spell an early end for a great idea. Our focus in this session will on creating a customer persona that will guide how you make decisions as you grow your startup.

    Week 3: November 12th, 6-8pm – Problem Validation
    Viable businesses solve problems or tackle jobs customer need to get done. In this session you will learn a tried and true method for how to make sure that the customer pain points your startup addresses are both real and pressing.

    Week 4: November 26th, 6-8pm – Designing your Solution
    It's time to step into the shoes your your target customer and design an experience that they will remember and share with everyone they know. In this session, we will use Design Thinking tools to model how your customers will interact with your product or service.

    Week 5: December 3rd, 6-8pm – Drafting a Compelling Business Model
    Modern startups are asked to adapt quickly to changing environments and offer customers attractive value propositions that will keep them coming back. We will turn our attention to mapping out the nine building blocks that will constitute your business.

    Week 6: December 10th, 6-8pm – Solution Validation
    Armed with an awesome customer experience and a full-fledged business model it is time to test your solution with potential customers. Let's get out of the building and begin gathering evidence to make your startup investable!

  • How to Register

    Registration for this series is $350. Register by October 22nd to reserve your spot here.

    Space is limited so act fast!


									

Register for IDEAinstitute

Register by October 22nd to reserve your spot for this 6-session series.

Featured Alumni

4D Supplements

4D Supplements Jason Navarro

Acrew

Acrew Crystal McDonald & Todd McDonald

APT

APT Doug Ellis

Big Easy Blends

Big Easy Blends Craig Cordes, Antonio LaMartina & Sal LaMartina

Bioceptive

Bioceptive Ben Cappiello & SK Khurana

Bissap Breeze

Bissap Breeze Esailama & Tyrone Henry

Bluebag

Bluebag Mehmet Ergelen

Cajun Fire Brewing Company

Cajun Fire Brewing Company Jon Renthrope

ChapterSpot

ChapterSpot Joe McMenemon & Brendan Finke

Connect for a Cause

Connect for a Cause Jason Nicosia